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[PREMIERE] Mechner shares the moody, cinematic video for new single ‘Do It Again and Again’

June 11th saw Mechner follow up from their exciting first single ‘Do you wanna go?’, from upcoming mini-LP Club Idem, with ‘Do it Again and Again’. We are pleased to present the premiere of the new single’s dramatic music video.

The video is a continuation of where ‘Do you wanna go?’ left off, though it’s not immediately apparent how they tie together, maybe some eagle eyed viewers will spot an advert for “Club Idem” and ponder what it all means, the video shows a young couple going through a tough patch, financially speaking, living in relative squaller like much of the youth of today, when one of them discovers an interesting opportunity in a local paper, work at “Club Idem”, will this be the salvation they are looking for?

See below to find out:

The song is about repetition, the feeling of being trapped in the mundane loop of life, always living for the weekend and not much else, 

“modern life is so bleak… it gets worse by the week…”

Mechner says:

 “The song is relatively old, having been written in 2013, while I was still in college, it started off as a much more “pop” sounding tune, with a faster tempo, in the vein of ‘Thudthumping’ by Chumbawumba. The original version of the track actually featured in some student film, that I never got to see and know nothing about, but it never officially released.” 

Interesting coincidence considering Mechner’s heavy interest in cinema.

“It wasn’t until last year when I slowed the tempo of the track down considerably, found the right chord arrangement for the intro and came up with a much more interesting bass line for the verse. Slowly I started to really see it, as something “Mechner” could do. Whilst recording it I kept layering the guitars, I believe there is at least 10 or 15 separate guitar tracks all with heavy fuzz that give it an overwhelming wall of noise when it kicks in.”

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