Swiss producer and indie-songstress Anna Aaron shares the music video for her fiery single, ‘Why Not’ (Radicalis Music). After previous successful singles ‘Stellarling’ and ‘Linda’, Anna Aaron initially gained notability by fellow Swiss jazz musician Sophie Hunger, prompting celebrated label Two Gentlemen Records (Fauve, The Young Gods, The Appleseed Cast) to take interest in the Basel-based artist and sign her right on the spot.
The latest single ‘Why Not’ by Anna Aaron is a pounding electro-tinged voyage through kaleidoscopic whirlwinds; deep driving basslines and energetic percussion stream like rivers of lightning underneath Aaron’s provocative, animated vocal presence. Her confrontational lyrics “Why not have no expectations towards yourself?” reminds us of the impact one can have in this unforgiving world.
Speaking on the latest single, Anna comments: “I wrote ‘Why Not’ very fast in the spirit of the moment. The lyrics however were challenging to write because I wanted them to be cutting but also funny; so to make it work I had to maintain a high tension between precision and delirious ranting.”
